Projects

Wildberries

Head of China

As the Head of China at Wildberries, I oversee product and operations localization, develop logistics and payment solutions, manage licenses acquisition including account verification and ICP certification, and drive business development. My responsibilities also include integrating ERP systems, planning media marketing strategies, implementing SMS solutions for China, and acquiring Chinese sellers to expand our marketplace.

Runuo

Co-Founder

Runuo Communications is a holding company that operates our various online and offline projects. We focus on digital marketing, IT consulting, market research, and brand localization in China. Our clients include S7, Yandex, Sber, Sotheby’s International Realty, Aeroflot, Rosatom, China Window, and others.

The Shanghai Center for Capoeira

Founder

Capoeira schools network in China and WeChat-media Movement Family, which is the first online magazine about capoeira and movement culture in Chinese.

We prepare new teachers and teach capoeira to children and adults in various venues across Shanghai. We promote capoeira in China through social media (WeChat, Douban) and video services (Douyin, Red). We cooperate with international schools and organize seminars and online courses around China.

The Shanghai Center for Capoeira
Capoeira is Afro-Brazilian sport with elements of fighting art, acrobatics, music, and game.

In previous episodes

Magazeta

Editor-in-chief, 2005—2022

An online magazine and knowledge base on China, founded in 2005. Over 5,000 unique articles about the language, society, history and culture of China. Our authors are scholars and other professionals who have lived in China for decades — they share their experience and write about the life of the country.

Bumafan.ru

Co-founder & CTO, 2010—2021

Bumafan.ru was founded by Olga Merekina and Alexander Maltsev in 2010. At first it was a service for finding interpreters in China, which later became a digital agency for the creation and promotion of web-products for Chinese market.

bumafan.ru logo

Yandex.Zen

Independent Researcher and columnist, 2017–2020

A personal recommendations service and media platform created by Yandex.

I worked closely with the Yandex.Zen team, conducted research on the Chinese market, and organized meetings with partners in China. I wrote a column in the “Yandex.Zen Magazine” and telegram channel “Yandex.Zen Kitchen”.

Alibaba Group, AliExpress Russia

Marketing Expert, 2014—2017

AliExpress is an online retail service based in China and owned by the Alibaba Group.

I started as a marketing specialist for the newly formed AliExpress. In a small team, I was in charge of marketing for the Russian market: planning sales, buying traffic, SMM, SEM, and SEO.

After two promotions, I led the team that developed the “Mall” (later renamed Tmall Russia) and organized online sales on the Russian version of AliExpress, including the biggest annual event – Shopping Festival on November 11 (“Singles Day”).

Learn more on LinkedIn

Alex Maltsev in Alibaba

Aviasales, JetRadar

Country Manager (China), 2011–2012

Aviasales is a travel metasearch platform with a monthly audience exceeding 15 million users.

I was a business development manager in China. My responsibilities included: signing and integrating Chinese partners and travel agencies, marketing, PR and localization.

Our team launched the Chinese version of the Aviasales flight search engine – 爱飞搜. I have successfully signed agreements with Ctrip, eLong, 9588.com, Shangyou Travel, Lecheng, Amargo, Skytours and Agoda.

Aviasales in Chinese

Laowaicast

Co-founder & podcast host

A podcast about life and recent events in China through the eyes of Russian expats living here for over 20 years.

Winner of the Russian podcast awards competition in several categories in 2010, 2011, and 2012. Finalist of The Best of Blogs 2010 and other awards in the Best Podcast category. Holder of a certificate of honor from the Russian Embassy in China “For contribution to the consolidation of compatriots in China.”

Laowaicast logo

Freelance

Until 2014, I worked as a freelance full stack developer. Here are some of the websites I created (from what I remember):

Skills

html5, css3, javascript, php, Mandarin Chinese, wordpress, git, ssh, sketch, figma, photoshop, vs code