Wildberries
Building Wildberries' China business and seller ecosystem — from market localization and infrastructure to partnerships, integrations, acquisition, and growth.
I build digital businesses, products, and communities.
For more than 20 years, I've been turning ideas into things that work — from independent media and digital products to marketplaces and cross-border businesses.
My professional experience spans market entry, growth, partnerships, and ecosystem development, with deep experience in China and international markets.
Selected work
Alibaba / AliExpress
Helped grow AliExpress in Russia across performance marketing, partnerships, affiliate marketing, conversion, marketplace development, and online sales.
Aviasales / JetRadar
Launched the China direction and built local partnerships, localization, marketing, and integrations with Chinese travel platforms.
Runuo
Built China-focused digital and consulting projects for companies including Yandex, Sber, Aeroflot, Rosatom, and Sotheby's International Realty.
Things I've built
Alongside my professional work, I've always built projects of my own — usually around things I wanted to understand, share, or bring people together around.
Magazeta
An independent Russian-language publication about China that grew into a long-running media project with more than 5,000 published articles.
CapoeiraWiki
An independent knowledge project documenting capoeira's history, people, groups, and culture.
Laowaicast
A Russian-language podcast about China, created long before podcasts became mainstream.
50 Lessons
A book about teaching, leadership, community, and lessons learned through more than a decade of capoeira.
What I work on
Market entry & localization
Adapting digital businesses to new markets — beyond translation, including product, operations, infrastructure, compliance, and local user expectations.
Growth & go-to-market
Building growth systems across partnerships, content, performance marketing, affiliates, events, and conversion.
Ecosystems & business development
Connecting platforms with partners, service providers, technology companies, payment providers, and distribution channels.
Digital products & communities
Turning ideas into useful products, publications, knowledge projects, and communities — often starting from zero.
Writing & now
I write about learning, work, building things, books, capoeira, and life.
A little more about me
I was born in the Soviet Union, spent roughly 25 years living and working in China, and now live in Thailand.
I'm a father, a capoeira teacher and practitioner, and a lifelong learner. I'm usually studying something new, working on a side project, or both.